If There Is Much In The Window There Should Be More In The Room

Showing posts with label Tokujin Yoshioka. Show all posts
Showing posts with label Tokujin Yoshioka. Show all posts

Wednesday, June 16, 2010

Hermès × Tokujin Yoshioka








This video clips of Japanese actresses blow hanging scarves away from their faces is very ethereal and quiet, a wonderful antidote to the typical overstuffed holiday display.


Maison Hermes in Japan is experimenting with a shop front window art installation designed by Tokujin Yoshioka and produced by Satoshi Asakawa. Each window shows a Hermès scarf apparently being blown about by the breath of a Japanese actress. The illusion is achieved by venting air from a small hole in the wall near the mouth in the printed image.

Tokujin Yoshioka was asked by Maison Hermès Japan to design a window display, featuring its famous scarfs. It’s actually a new version of a display he did for the brand back in 2004. But it is still amazing in its simplicity.


On designing a window-display of Maison Hermès, I intended to express people’s daily ‘movements’ with a suspicion of humor. there are moments when I perceive a hidden presence of a person in the movements born naturally in daily life. I created a design where one can perceive someone behind the scarves as if life were being breathed into them”.


Maison Hermès Window Display
Nov 19, 2009 ~ Jan 19, 2010
Maison Hermès (ginza5-4-1, chuo-ku, tokyo)

©Satoshi Asakawa / Courtesy of Hermès Japon