If There Is Much In The Window There Should Be More In The Room

Wednesday, June 16, 2010

Hermès × Tokujin Yoshioka

This video clips of Japanese actresses blow hanging scarves away from their faces is very ethereal and quiet, a wonderful antidote to the typical overstuffed holiday display.

Maison Hermes in Japan is experimenting with a shop front window art installation designed by Tokujin Yoshioka and produced by Satoshi Asakawa. Each window shows a Hermès scarf apparently being blown about by the breath of a Japanese actress. The illusion is achieved by venting air from a small hole in the wall near the mouth in the printed image.

Tokujin Yoshioka was asked by Maison Hermès Japan to design a window display, featuring its famous scarfs. It’s actually a new version of a display he did for the brand back in 2004. But it is still amazing in its simplicity.

On designing a window-display of Maison Hermès, I intended to express people’s daily ‘movements’ with a suspicion of humor. there are moments when I perceive a hidden presence of a person in the movements born naturally in daily life. I created a design where one can perceive someone behind the scarves as if life were being breathed into them”.

Maison Hermès Window Display
Nov 19, 2009 ~ Jan 19, 2010
Maison Hermès (ginza5-4-1, chuo-ku, tokyo)

©Satoshi Asakawa / Courtesy of Hermès Japon

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